Principles Of Fundraising: Theory And Practice 1th edition
ISBN:0763759147
ISBN13:9780763759148
Publisher:Jones & Bartlett
Author:Wesley E. Lindahl
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Principles Of Fundraising: Theory And Practice Description
Principles Of Fundraising: Theory And Practice 1 Edition Principles Of Fundraising: Theory And Practice Provides Readers With An Overview Of The Theory And Practice Of Fundraising For Nonprofit Organizations. It Approaches Fundraising From A Marketing Position, Yet Incorporates Concepts From The Law, Economics, Accounting, History, Sociology, Psychology, Theology, And Ethics. While Many Fundraising Textbooks Are Heavily Geared Toward Practice, This Textbook Balances The Approach And Provides A Basis For Further Study In The Field Of Fundraising.