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World Journalism Institute Textbooks > Consumer Behavior

Consumer Behavior 9th edition

ISBN:0136110924

ISBN13:9780136110927

Publisher:Prentice Hall

Author:Michael R. Solomon

Consumer Behavior Description

Consumer Behavior 9 Edition Explore the "act of buying" and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.

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