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Marketing Intern

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Girl Scouts Carolinas Peaks to Pied


Job Details Job Location
Asheville, Gastonia, Hickory or Colfax, NC - North Carolina Remote Type
Fully Remote Position Type
JOB TYPE: Seasonal/Part-Time
LOCATION: Flexible but must live in North Carolina for tax purposes
SALARY: Internship with a $125 per week stipend
HOW TO APPLY: Applicants must complete an online application and submit a RESUME AND COVER LETTER. You can apply now by going to
WHO WE ARE: We are the preeminent leadership development organization for girls. Girl Scouts offers girls a chance to practice a lifetime of leadership, adventure and success. With support from dedicated adult volunteers, parents and staff, Girl Scouts Carolinas Peaks to Piedmont (GSCP2P) delivers the best Girl Scout experience to nearly 10,000 girls and 5,000 adults in 40 counties across central and western North Carolina.
At Girl Scouts Carolinas Peaks to Piedmont, we have a clear vision: to be a place where a diverse mix of talented people want to come, to stay and do their best work. We are dedicated to promoting diversity, multiculturalism and inclusion among our staff and membership.
Flexible schedules available.
We are a dynamic, diverse, fun team of professionals who love providing a meaningful and impactful experience to girls and volunteers in our jurisdiction.
Position Reports To : Chief Marketing Officer
Classification : Seasonal/Temporary
Location : Girl Scouts Carolinas Peaks to Piedmont is located in beautiful North Carolina. GSCP2P operates four regional service centers in North Carolina: Asheville, Gastonia, Hickory and the Triad (Colfax) and three camp facilities in Lenoir, NC, Brevard, NC and Sophia, NC. See here for map:
The Marketing Intern is responsible for specific marketing activities to expand the visibility and understanding of the Girl Scout mission and values. Her/his primary focus is utilizing social media to market Girl Scout program activities and membership opportunities. The Marketing Intern will focus on maximizing Girl Scouts relationship with our customers by tailoring social media and content and ads to target specific audiences. He/she will be involved in creating our messaging across our social media channels to engage existing members and bring on new ones.
Design Girl Scouts Carolinas Peaks to Piedmont (GSCP2P) social media materials, graphics and messaging that will educate as to the value of the Girl Scout Leadership Experience, benefits for girl members and the need for volunteers.
Organize and moderate special social events, i.e. Facebook and Instagram Live.
Film and produce videos for use on social media.
Responsible for responding to incoming messages and comments on all social platforms.
Help the team discover what content is performing best by creating reports for the team on performance metrics of social media posts and ads and adjust strategies to optimize outreach.
Increase the number of followers / likes on our social media platforms by following and engaging with customers and prospects.
Research articles, resources and other content that is relevant to our brand.
Ensure Girl Scouting is open to all girls and adults by delivering the Girl Scout message of pluralism and diversity to members of the council.
Core Competencies:
Achieve Results
Marketing Knowledge & Skill
Social Media Management
Graphic Design
Public Relations
Customer Responsiveness
Communication & Presentation Skills
Education, Experience & Certifications:
Enrolled in or a recent graduate of a place of higher education (Sophomore or higher class) with a major in Marketing and/or Communications, Graphic Design or a closely related field
Skills & Competencies:
Knowledge and utilization of various marketing campaigns and networks (flyers, radio, billboards, social media, etc.).
Familiarity with Canva, Photoshop and InDesign platforms strongly preferred.
Excellent problem solving and trouble-shooting skills.
Ability to present to a variety of audiences with confidence and clarity.
Demonstrated ability to communicate effectively and persuasively in person, by phone and in writing by email with prospective members, parents/guardians, volunteers and colleagues.
Proficient in social media technology.
Familiarity with social media analytics to assess trends and measure success.
Proficient in Microsoft Office Suite, including Outlook, Power Point, Word and Excel.
Reliable and punctual attendance and willingness and ability to work regular hours and additional hours as required including occasional evenings and weekends when required.
Demonstrated ability to work independently and as part of a team.
Additional Requirements:
Subscribe to the principles of the Girl Scout Movement.
Become and remain a registered member of GSUSA, Girl Scouts Carolinas Peaks to Piedmont.
Successfully pass criminal and driver background investigation.
Valid state-issued drivers license, valid auto insurance, acceptable driving record and access to a vehicle on a daily basis and willingness and ability to travel through the councils geographic area.
Resume-building experience in marketing and communications, relationship management and non-profit management.
Opportunity to learn the operations of a long-standing non-profit and American Camp Association accredited resident camps.
Constant collaboration with various departments and individuals on staff.
Professional portfolio development.
Class credit (if applicable).
The employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls including the operation of computer keyboard, calculator, copier machine and other office equipment; reach with hands and arms; climb stairs; balance; bend and stoop, kneel, crouch or crawl; talk or hear within normal range for telephone use. The employee must occasionally lift and/or move up to 35 pounds. The employee must have close visual acuity to perform activities such as viewing a computer terminal, preparing and analyzing data and figures and extensive reading.
The statements above reflect the essential functions and qualifications for this job, but should not be considered an all-inclusive listing. Employees may be asked to perform other duties as needed to ensure the smooth functioning of council operations. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Please be advised that this document should not be construed, in any manner, as a contract of employment. All employees of the Girl Scouts Carolinas Peaks to Piedmont are employees at-will. I acknowledge I have read, understand and am able to successfully perform the responsibilities and requirements of this position as described.
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